From a quiet town in Sweden to the bright lights of New York and the sun-drenched streets of Miami, Sandra Johansson is more than a model—she’s a global force. With a blend of Scandinavian elegance and fearless ambition, Sandra has built a career that spans fashion, real estate, and media. In this exclusive interview, she opens up about her journey, her passion for entrepreneurship, and how she stays grounded while living life in the spotlight.
Sandra, your modeling journey has taken you from Sweden to Miami. How has this international experience shaped your style and career goals?
Growing up in a small town in Sweden, I had a strong family and a really grounded foundation—that gave me the strength and bravery to move across the Atlantic. I moved to New York in my early 20s, and then to Miami a few years ago. Knowing I always had that support system to fall back on made me fearless in chasing my dreams. Living in such different places has shaped my style—it’s a mix of Scandinavian simplicity and bold Miami confidence—and helped me dream bigger with my career.
What has been your favorite photoshoot or campaign so far, and why did it stand out to you personally or professionally?
One of my favorite shoots was actually this one—for this magazine. Wearing Ema Saval’s stunning pieces and working with such a talented photographer made me feel so empowered and alive. The whole team brought out a version of me that felt strong, feminine, and confident. It reminded me why I love this industry.
You’re not just a model—you’re a businesswoman. Sandra, what inspired you to enter the world of real estate, and how does it complement your creative side?
Real estate is something I’ve always been drawn to. It’s a space where I get to blend vision with strategy—just like modeling, it’s about creating a vibe and helping others see potential. I love beautiful spaces, and helping people find them lights me up. It’s also a way for me to build something lasting beyond the camera.
What’s one entrepreneurial lesson you’ve learned that’s helped you grow beyond the spotlight?
I’ve always been ambitious—maybe it’s the Virgo in me! I make little secret lists in my head and follow-through is a must. One of the biggest lessons I’ve learned is that consistency and showing up—even when no one is watching—builds real momentum. You can’t wait around for opportunity. You have to create it with what you’ve got, and that mindset has helped me grow in every area.
Sandra, your appearance on Paradise Hotel Sweden gave fans a glimpse of your personality. How did that experience influence your media career?
I was very young when we filmed that show, and honestly—it just made me realize how much I love being in front of a camera, whether it’s for film, reality TV, or modeling. It was such a fun experience, but since then I’ve grown into a much more confident and happy person. It definitely sparked something in me and helped kickstart my journey in media.
As a media personality, how do you stay grounded and intentional with the projects you choose to take on?
My faith keeps me grounded—prayer is a huge part of my life. I try to always check in with what feels right, and I’m very intentional about only saying yes to things that align with who I am and what I want to build. When I see angel numbers throughout the day and things fall into place, I know I’m on the right path. That inner guidance is everything.
What are your go-to rituals or habits that help you stay balanced and focused amid your busy lifestyle?
Praying, meditation, working out—those are non-negotiables for me. I love skincare too; just taking care of myself overall makes me feel good. Staying close to the people I love—my dog, my family in Sweden (even if it’s through the phone), and my friends—keeps me connected. I’ve never been afraid to take risks or move cities or countries on my own. That independence helps me stay grounded no matter how busy life gets.
Finally, what advice would Sandra Johansson give to young women trying to navigate the worlds of beauty, media, and entrepreneurship?
Take the risk. Seriously—what if you don’t fail? What if it’s the best decision you’ll ever make? Don’t let fear stop you from stepping into your full potential. Be kind to yourself, trust your vision, and remember: no one else can do it exactly like you.
CREDIT TEAMS:
Model: Sandra Johansson @sandrut
Photagraper: J Luzan @tropicpic
Hair artist: Renee Rodriguez @southernhunnyhair
Designer: Ema Saval
